Build

Startups, products, and the craft of creation.

I started my first company in my final year of college. Seven years later, we exited to a US acquirer. Now I'm building again—an AI-native growth stack for B2B companies.

This is where I write about what I've learned: talking to customers before building, showing up consistently, managing the emotional rollercoaster, scaling teams across India and the US, and why action always trumps perfection.

2026

Mar 17 How Software Gets Built Now

Two forces are rewiring how software ships. Here's what changes for business leaders, PMs, engineers, and QA - with real company examples, timelines, and trade-offs.
Mar 15 How I Learned to Talk to Customers

Fifty user interviews got the business model right. But it took five days of shadowing solar engineers to learn how to build the product.
Feb 13 Your AI Isn't Fixing Your Bugs. Here's What's Actually Missing.

AI agents can now reason across stack traces, logs, and user behavior simultaneously. But most teams' logging infrastructure was designed for humans, not AI. Here's the diagnostic data stack that separates AI debugging that works from AI debugging that generates plausible nonsense.
Jan 30 A Founder's Guide to Early Customer Discounts

A practical framework for pricing your first 10-20 customers, handling strategic logos, friends-and-family deals, and maintaining fairness as you scale.
Jan 5 How to Vibecode Without Destroying Your Codebase

A synthesis of insights from 70+ engineers, CTOs, and founders on how to use AI coding tools effectively while managing the technical debt they create.

2025

Dec 29 How Search Actually Works Now

Google processes 16 billion searches a day. ChatGPT gets 5 billion monthly visits. Both send traffic. Both drive revenue. But they work completely differently. The playbook for building for both engines in 2026.
Dec 9 5 Surprising Ways AI Is Moving Beyond Dashboards to Actually Do the Work

How a new generation of AI-native platforms is shifting from passive reporting to active execution, turning data insights directly into tasks, personalized content, and strategic recommendations.
Nov 4 The First 1000 Days: Why I Write About Building

From a 3BHK in Noida to selling to 53 countries - seven years of startup lessons I wish someone had shared with me.
Jun 25 The Solar ITC Cliff: A 50-75% Surge Followed by a 30-40% Demand Drop

Analysis of how the 2025 federal Investment Tax Credit expiration will reshape the U.S. residential solar market with a demand frenzy followed by a significant decline.

2023

Feb 21 Guidelines for Building Software Products

Battle-tested principles for building software products from a founder who scaled a company to 53 countries, covering team culture, technical decisions, and product development.

2020

Jul 4 Case Study: Solar Potential Estimation at IIT Mandi

Solar potential estimation for IIT Mandi campus using drone surveys, photogrammetry, and 3D modeling software across 96 buildings and 538 acres.